Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Insights of Digital Marketing Trends in Asia’.
No wonder, as building one remains a significant challenge for many businesses. However, zooming out and looking at the overall picture will help users make customers’ content efforts less chaotic and more effective. Start by analyzing the performance of customers’ existing content and the impact of the organic traffic. Find out which content topics and formats generate the most results. Finally, assess the historical performance, establish benchmarks and primary goals, such as the revenue generated by content marketing.
The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in total lockdown of countries, widespread travel restrictions, and closure of numerous businesses. This also led to a drastic change in consumer behaviors as having to stay at home significantly impacted their spending habits due to rising unemployment and limited availability of essential and non – essential goods. The pandemic sent many sectors like hotels and airlines into survival mode, some of which lost up to 20% of their brand value. On the other hand, businesses in sectors like health, hygiene, e-commerce, OTT platforms, food delivery services, etc. have grown significantly.
Brand and demand marketing requires a finely – tuned approach to balance, particularly in 2022. Brand marketing is often a distant – goal process, where incremental efforts over time build up the perception of a brand in a target audience’s eyes. Demand marketing, however, focuses much more narrowly on the short term – and finding an equilibrium between the two will be key in the next 12 months. Marketing teams will need to balance short – term activations with longer – term brand – building efforts to ensure they fulfill immediate needs, but also future ones. LinkedIn’s recent study indicated that both approaches don’t work well when siloed – so ensure customers’ teams are spreading their efforts evenly.
Forward – looking businesses recognize that successfully navigating 2022 and beyond will require new marketing strategies like brand partnerships and brand licensing that they may not have considered previously. For example, several brands are partnering with other like – minded brands to help those who are in need during these difficult times. Several brands are also venturing into brand licensing as a way to launch new product categories not just to overcome the economic downturn but also to amplify the brand loyalty and trust among their consumers. However, to reap the benefits of brand licensing, brands must ensure that they choose their licensee partners thoughtfully and extend all support and guidance to them.
NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.
For PR contact
Brand: NovationWire Market Research
Contact: Tony Lee, Press Release Distribution Head at NovationWire
Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong
SOURCE: NovationWire Market Research