Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Asia Branding Trends to Keep an Eye on in 2022’.
2022 will be the year people will start looking at people’s content as another channel. Content will be tied to the user intent and be more detailed. Hopefully, Google will also keep becoming smarter by analyzing pages that can bring the best content experience. This content includes informative videos, great visuals, comparison tables, and well – formatted content. With that advance, people can pay more attention to the user experience, and worry less about article length.
Forrester has predicted that 70% of B2B marketers will come into 2022 with an “always – on” digital engagement strategy, with investment into technology being a key factor for brands’ budgets this year. However, without accurate and plentiful buyer insights, Forrester believes 75% of these strategic efforts are likely to miss ROI goals. Other branding trends aside; this is a worrying potential pitfall for marketers – and one that will need to be countered.
If users talk to real content marketing innovators, they are looking for those simple 20% of things that will deliver an 80% upside. For us, people are doing more content updating, pruning, and repurposing. Updating this content will become less of a side project and more of the main project for many content marketers. People have seen lost rankings come back, traffic return, and lead – driving results from updating quality pages and pruning (re – directing) some of people’s non – performing older content. Content creation is hard. Over a third (36%) of content creators admit that it is a challenge. Diving headfirst into the content creation world and focusing on too many things at once will probably overwhelm users and lead to burnout. In 2022, content creators will prevent this by doing one thing consistently every day. Whether that be sharing on LinkedIn, writing a small article (200 – 500 words), or working on graphics, users will come out on top in the long run if users practice this technique.
Similarly, while we will probably see a greater prevalence of influencer marketing in 2022, B2B marketers need to be incredibly strategic about utilizing this type of strategy. That’s not to say users should steer clear of any prominent micro – influencers who might be able to add to customers’ content marketing strategy in the form of a guest blog post. But don’t waste customers’ time investing in influencer marketing if it won’t enhance customers’ authority and credibility with customers’ target audience. According to people’s survey, 91% of companies achieved some degree of success with their content marketing in 2021. Everything indicates that content marketing is on the rise. In fact, 71% of the companies people surveyed that found success in content marketing increased their budgets for it in 2021, while 58% plan to increase the size of their content teams. Not only are companies splashing out more money for their content marketing budgets, but they’re seeing it as a revenue driver worth investing in.
NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.
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Brand: NovationWire Market Research
Contact: Tony Lee, Press Release Distribution Head at NovationWire
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SOURCE: NovationWire Market Research